8 important tips to optimize images for SEO

June 19, 2018
Important tips to optimize images for SEO

Website Designers, Bloggers and other professionals who are associated with the web world know the value of adding images to the web pages.

Images help us to add aesthetics and make the web page more appealing. Besides this, people also love visual contents because visuals are powerful to explicit blocks of text in an engaging and interesting manner.

Similarly, people like to share valuable images and link back to the website where the visual content is available.

Nowadays, when you click an image in the Google Image Results, Google provides an option to visit the website where the image is present. Thus images play a dominant role in driving more internet traffic and new visitors to your website. Hence it is sure that images help us to get backlinks and add value to our SEO efforts.

Spending time in clicking or designing an attractive image will not only help you to enjoy those benefits. You need to put little efforts in image optimization to achieve those. What are they? Read this post.

1. Incorporate images to add value not just for aesthetics

Before choosing an image to add, you should have clear answers to these question “Is this image make more sense to the web page?”, “Will it help audience?”

Images should add value to your content and need to be added whenever it is necessary. Otherwise, you may avoid adding images.

2. Use Original images

Unique, Original images will help you to shine and stand away from the crowd. As Search Engines require unique contents, Original images assure the chances of better ranking as well as reachability.

Use Original Images

Getting original images is not a tough task. With a high-quality camera, take a snap of objects relevant to your business and add those to your web page. Otherwise, design the image (even infographics) you want yourselves or with the help of a designing firm.

   3. Look for Royalty free images

If you feel frustrated and complications in obtaining unique images. You may go for images published in online. If you use others image without the license or buying it, it means you are violating the copyright rules and it will lead to serious issues.

Use Royalty Free Images

Did you notice you cannot download an image directly from Google image nowadays? It is because of a copyright conflict that arose by Getty, an American stock photo concern.

Hence it is essential to select copyright free or royalty free images.

You can get such royalty free images from Websites like Shutterstock, Getty, Pexels, Depositphotos, 123RF.

Similarly, Bing also allows you to get images that are free to us. To get free images from Bing. Follow the steps:

1. Enter your required query in the Search Box.

2. Then switch to Image Results.

3. In the top right corner, an option named “Filter” is available. Click on it.


Bing Images

4. It opens a new line with certain filter options above the image Results.

Bing Images

5. Click License. It opens a drop-down menu box.

Bing Images

6. Now Select the option which shows “Free to use”.

4. Resize and Compress the Image

The larger the image size, higher is the page loading time. Hence it is mandatory to resize the images.

Resize and Compress the Image

Similarly, if your image file is larger in size, it also requires higher loading time. You need to reduce the file size without any discrepancy in the image quality. You can get a wide range of online tools like Optimizilla, GiftOfSpeed, Tiny PNG are available for compressing images.

5. Look for the Formats

Once you get the images, optimize the images with tools like Canva as per your wish. Choose the appropriate image formats while saving the file because file types also determine the size of the images.

The larger the file size, the web page takes more time to load which results in higher bounce rate.

You can use JPEG and PNG format image files for your website.

Right Image Formats

JPEG is the right format to save images for web purposes. It helps you to keep the image quality with low file size.

We suggest you to PNG for logos and other small images because it will extend the file size. You may encounter this issue if you choose this format for smaller images. The advantage offered by this file type is it will not reduce the quality or affect the transparency even you alter the image size. This advantage is not available in JPEG.

6. Rename the images with appropriate Keywords

Search Engine Spiders cannot process visual contents efficiently. The Robots use the file names to understand what the content is about. By simply changing the file name, you can take advantage of this.

Rename the images with appropriate Keywords

Remember that you need to use a keyword or term that should be relevant to the image.

For instance, you have clicked a snap of Harley Davidson bike to post on your web page. It is wise to rename it as “Harley Davidson Bike” or “Handmade bike”.

7. Don’t ignore Alt text

Similar to file names, Search Engine Spiders use the alt text to understand the content. To say simply, Alt text helps us to inform search engines what the image is about.

Alt Text

In cases, if the image is not loaded properly, Search Engines show the alt text. It helps the users also get the information present in the image.

When comes to SEO, it is better to add keywords used for the web page. It should be relevant and describes the image in a concise manner.

8. Create an XML Sitemap for images

With image sitemaps, we can provide information about the images added in our website. Similarly, XML image sitemaps offer a way for search engine spiders to efficiently find the images as they are accumulated in a single place.

You can create a separate sitemap for the images. Otherwise, it is possible to add image information to your existing sitemap created for web pages.


Beginning with choosing the right images, Image SEO requires a list of actions as we mentioned here. If you incorporate these things as a part of your optimization works, the optimized images also contribute the success of your SEO campaign.

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